What Traceability Offers Farmers

Traceability is often seen as an issue for the buyer, allowing them to understand where what they have bought comes from, who it was made by and how much was paid. It mitigates many of the problems that distanciation can cause, as this information is easily lost in the supply chain, particularly over great distances. However, where do producers fit into this equation, and what does traceability really offer them?

What Traceability Offers Farmers

Traceability is often seen as an issue for the buyer, allowing them to understand where what they have bought comes from, who it was made by and how much was paid. It mitigates many of the problems that distanciation can cause, as this information is easily lost in the supply chain, particularly over great distances. However, where do producers fit into this equation, and what does traceability really offer them?

   2 Minutes Read

Rory Gowan
Relationship Builder



Traceability is often seen as an issue for the buyer, allowing them to understand where what they have bought comes from, who it was made by and how much was paid. It mitigates many of the problems that distanciation can cause, as this information is easily lost in the supply chain, particularly over great distances. However, where do producers fit into this equation, and what does traceability really offer them?


Recognition for work carried out should never be underestimated. Without it, it is hard to find the incentive to improve what you do. This is what was seen for many years in the coffee industry around the world, where no matter how much effort was put into the production of coffee, it would ultimately just be mixed in with something else, leaving little incentive for producers to worry about the quality of their production. The search for better traceability and quality has led to a change in this mentality, giving producers reason to focus on the quality of what they produce as now there is value in doing so. Traceability begins by creating recognition for farmers, allowing them to see that it is worth going the extra mile and that they will be compensated for it.



Siembra y Cosecha recognition to Nelida Espinoza (Pitalito, Huila)



After recognition comes reputation. Having a reputation creates demand and this allows for better prices. If, as the farmer, you can be singled out as producing something very special, your coffee in the future will be sought out and viewed as special. Traceability allows for the formation of reputations and development of personal brands. The coffee will no longer be part of a general brand or region but will truly be its own thing. Yes, the potential for better prices comes in here but this is not the only significant factor. As with any career, becoming an industry leader is the goal for many and achieving this type of professional recognition is, for many, just as important as improved prices.


The reputation a farmer makes for themselves can eventually result in direct relationships with buyers and fixed prices that can help producers plan for the future, continue improving what they do, as well as grow their business. This is something many farmers cannot even dream of. There is no way that they can know what their crop will be worth from one harvest to the next. This kind of instability makes it very hard to plan and leads to a “taking-each-step-at-a-time” approach, making real change almost impossible.

Ultimately, traceability can lead to farmers creating a brand for themselves and allows them access to a world beyond their farm, through forging relationships with buyers and consumers. It allows farmers to demand better prices and changes the mentality of what they produce from a plain commodity to something unique. These are important ideas as understanding the bigger picture of what you do adds purpose to the pursuit, and in turn can help you understand your target market better, resulting in opportunities to add even more value.




0 Comments

Submit a Comment

Your email address will not be published.

Was this interesting? Grab a coffee and pick another from the articles below

Shining a Light on Defect Detection: How a $9 UV torch could be one of the best investments for the coffee value chain

Shining a Light on Defect Detection: How a $9 UV torch could be one of the best investments for the coffee value chain

Coffee: Culture or Business?

Coffee: Culture or Business?

Café: ¿Cultura o Negocio?

Café: ¿Cultura o Negocio?

How Gesha Ruined Coffee

How Gesha Ruined Coffee

A Study on Costs of Production in Latin America

A Study on Costs of Production in Latin America

Fermentation Experiments in Nicaragua – How We Managed to Go from RTB to AAA

Fermentation Experiments in Nicaragua – How We Managed to Go from RTB to AAA

Constantly Adapting to Change

Constantly Adapting to Change

Mind the Gap: A Growing Gray Area Between Market and Production

Mind the Gap: A Growing Gray Area Between Market and Production

How SHE Makes the Difference at Origin

How SHE Makes the Difference at Origin

Embracing Technology to Create New Pathways in Coffee

Embracing Technology to Create New Pathways in Coffee

Forward Contracting to Secure Quality, Quantity and Relationships

Forward Contracting to Secure Quality, Quantity and Relationships

Colectivos in Central America

Colectivos in Central America

Caravela Sponsors Seven Small-holder Coffee Producers to attend the Producer and Roaster Forum in Guatemala

Caravela Sponsors Seven Small-holder Coffee Producers to attend the Producer and Roaster Forum in Guatemala

Colombian Specialty Coffee Scene. A Perspective from Café Quindío

Colombian Specialty Coffee Scene. A Perspective from Café Quindío

Introducing Collectivos in El Salvador, Guatemala and Mexico

Introducing Collectivos in El Salvador, Guatemala and Mexico

Coffee Sampling  Increases Farmers Profitability Opportunities

Coffee Sampling Increases Farmers Profitability Opportunities

Caravela From a Newcomer’s View

Caravela From a Newcomer’s View

Impact Report 2018

Impact Report 2018

Water Activity: Predictive insights Changing Processes and Profits

Water Activity: Predictive insights Changing Processes and Profits

Blending Experience with Passion in Mesoamerica

Blending Experience with Passion in Mesoamerica

Coffee in Galapagos: Evolving To Thrive

Coffee in Galapagos: Evolving To Thrive

The Specialty Coffee Transaction Guide – Setting the Bar on Prices

The Specialty Coffee Transaction Guide – Setting the Bar on Prices

Arriving at a price

Arriving at a price

Rich Farmer, Poor Farmer

Rich Farmer, Poor Farmer

Low Prices, Risky Times

Low Prices, Risky Times

Making it Work as Well as it Can

Making it Work as Well as it Can

Discovering the Source

Discovering the Source

A Mutual Evolution: Caravela Nicaragua’s William Ortiz, on helping people grow coffee, and how coffee helps people grow

A Mutual Evolution: Caravela Nicaragua’s William Ortiz, on helping people grow coffee, and how coffee helps people grow

The High Price of Getting the Best from Ecuador

The High Price of Getting the Best from Ecuador

Victims of Exchanging Currencies – Who Should Take on this Risk?

Victims of Exchanging Currencies – Who Should Take on this Risk?

A Pilgrimage to the Future

A Pilgrimage to the Future

Why We’re Investing in World Coffee Research?

Why We’re Investing in World Coffee Research?

The Making of a Champion

The Making of a Champion

Peru, an Unpolished Diamond in Coffee Production

Peru, an Unpolished Diamond in Coffee Production

Investing in Education: Investing in People

Investing in Education: Investing in People

How Roasters Can Influence the Supply Chain

How Roasters Can Influence the Supply Chain

Aromas: More than Just a Coffee Competition

Aromas: More than Just a Coffee Competition

FOB vs. EXW – Two Buying/Shipping Methods for Your Green Coffee

FOB vs. EXW – Two Buying/Shipping Methods for Your Green Coffee

Checking Your Cultural Bias at the Door

Checking Your Cultural Bias at the Door

Sample Roasting vs. Profile Roasting

Sample Roasting vs. Profile Roasting

How to Keep Records of your Costs of Production?

How to Keep Records of your Costs of Production?

Why and How to Estimate Costs of Production in a Coffee Farm?

Why and How to Estimate Costs of Production in a Coffee Farm?

Supply Chain Logistics – The Clockwork of Coffee

Supply Chain Logistics – The Clockwork of Coffee

1st SEMESTER HARVEST 2018 SURVEY

1st SEMESTER HARVEST 2018 SURVEY

Forecasting Green Coffee Purchasing

Forecasting Green Coffee Purchasing

From Origin, With Love

From Origin, With Love

How Joe Coffee and the Guarnizo family work together to ensure everyone wins

How Joe Coffee and the Guarnizo family work together to ensure everyone wins

What is specialty Coffee

What is specialty Coffee

Impact Report 2017

Impact Report 2017

Impact Report 2016

Impact Report 2016

Drying in Peru: the Final Step in Quality Improvement

Drying in Peru: the Final Step in Quality Improvement

Passion for Coffee: Nicaragua

Passion for Coffee: Nicaragua

Passion for Coffee: Guatemala and Salvador

Passion for Coffee: Guatemala and Salvador

“Despacito”: How Coffee Should Be Dried

“Despacito”: How Coffee Should Be Dried

Why we are a B-Corp

Why we are a B-Corp

Specialty Coffee Thought Leaders: Interview with Alejandro Cadena

Specialty Coffee Thought Leaders: Interview with Alejandro Cadena

Partner Farm Purchasing and How it Impacts Sustainability

Partner Farm Purchasing and How it Impacts Sustainability

Pedro Claros and Has Bean: The Story of a Thousand Samples

Pedro Claros and Has Bean: The Story of a Thousand Samples

How One Roaster Can Impact a Whole Community

How One Roaster Can Impact a Whole Community

FOB vs: EXW – Two Buying/Shipping Methods for Your Green Coffee

FOB vs: EXW – Two Buying/Shipping Methods for Your Green Coffee

When is it time to harvest?

When is it time to harvest?

Just In Time Inventory

Just In Time Inventory

Drying in Peru: the Final Step in Quality Improvement

Drying in Peru: the Final Step in Quality Improvement

Baristas Are Your Final QC Check

Baristas Are Your Final QC Check

Spectrum Purchasing and How it Impacts Sustainability

Spectrum Purchasing and How it Impacts Sustainability

Pin It on Pinterest

Share

Share this content with your coffee community!