June 17, 2020
1 Minute Read
Co-Founder & CEO
Recognizing the need for a detailed study about costs of production in coffee, in 2017 we decided to perform our own, using data gathered by our PECA team run through an innovative cost of production model. By developing our own study and using market data from each origin, we could better understand and compare the costs of production in the countries where we source coffee in Latin America, allowing us to pay sustainable prices to our partner coffee growers in each origin. In 2019 we unveiled the results of our model, publishing a White Paper on our website, which compared the results of 2017 and 2019.
To create further awareness and to educate the coffee industry and coffee consumers regarding this important subject, in the summer of 2019 we embarked on a worldwide tour to present the model that we developed and share our results. From June to December of last year I personally presented the results, starting in Berlin during World of Coffee, and then across ten cities in North America, as well as London. In 2020 we planned to visit other European, Asian, and Australian cities. However, due to COVID-19 these plans have been suspended indefinitely.
Luckily, we filmed the last presentation I did last year, which took place at CoRo Coffee in the Bay Area. We invite you to watch the presentation and if you have any questions or comments, please feel free to leave a comment below. Thanks for watching!