Bookmakers and live gambling: how the audience looks at casino products



Today, to withstand the fierce competition in the gambling market is not for everyone, especially considering the fact that, it would seem, all the bikes have already been invented and it is becoming increasingly difficult to find their customers. However, it can be said that the answer to this situation on the market was exactly the live gambling.

Identifying industry trends: live games and multitasking player

The behavior and actions of players betting at a bookmaker Pari match and those who visit casinos are extremely different. Firstly, sports events are analyzed - statistics, news, and in-play event analysis influence one's decision, making betting an interesting process that also requires attention and knowledge. If we talk about the direction of the casino, where the outcomes are subject to predetermined algorithms, then for such users the content is significantly less trustworthy. It can be talked about more as entertainment, although players often cannot understand the mechanics of roulette, blackjack, etc. on the first try. Thus, the goal of introducing additional games on the sites of BK is to retain the interest of the client by giving him an additional and, importantly, easy entertainment experience.

Along with traditional casinos, the lineup of various live casino games often becomes an addition to the existing offerings of a foreign bookmaker. Today, the audience of players is becoming multitasking," the company specifies, "which the game developers and operators themselves have realized. Thus, bookmakers with integrated casino games are popular in the foreign market.

At the same time the player may be interested in an unfamiliar format of integrated games, which is also taken into account by the operators. Here is important conditional simplicity - so you can easily learn and understand it, watching a couple of or three draws, as well as the duration of the session - optimally, if it is not more than three minutes, the experts specify the company.

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