| As a company committed to the sustainability of coffee, Caravela has been supporting World Coffee Research (WCR) for the past three years through the WCR Checkoff Program in the USA. We are thrilled to announce that we now offer the ability to all our customers worldwide to join this easy way to fund essential research to ensure the future of coffee and of the millions of people around the world that depend on it for their livelihoods.
The WCR Checkoff Program is a very simple way for roasters and importers to invest in the very important scientific research being led by WCR by adding a small contribution to the cost of all the green coffee you buy from us. Once you sign up, WCR will inform us and then we simply add whatever amount you want to contribute to the value of all the green coffee we invoice you. We then quarterly pay WCR the money collected from all participating roasters.
We’re also extremely proud to announce today that in order to support WCR’s innovative research even further, we have signed an agreement with WCR to contribute a lump sum of 65,000 Dollars per year during the next couple of years to support one of their most important projects: The International Multi-Location Variety Trial (IMLVT). This project aims to test 35 varieties in 23 coffee growing countries around the world to find out which are the best performers in terms of productivity, coffee leaf rust resistance, vigor, bean and cup quality. Each country can then monitor how the varieties perform under local conditions, selecting the best-performing varieties, multiplying them and distributing them to producers.
We invite you to learn more about World Coffee Research and the WCR Checkoff Program, by visiting the website
|If you would like to sign up to the WCR Checkoff Program, please do so here. We’re sure you won’t regret it!|