“At first, I knew that they produced great coffee and that we were looking for great producers to align with as we established and strengthened our supply chains, early on as a roasting company.  It was a bit risky for both of us to go into this fixed-price contract but we all went along with it.  The second year I visited them and every year since, I have seen the way that they reinvest the profits of their business with the planting of more prized cultivars like Geisha and Yellow Caturra.  They have purchased more land to grow their volume capacity.  It's very refreshing to see small improvements each year.  They are very smart producers and are constantly trying to improve.”

 Ed Kauffman- Joe Coffee Company