Arriving at a price

Arriving at a price

Arriving at a Price Typically, there are two main ways to price coffee:   Differential pricing; and Fixed or Outright Pricing There are advantages and disadvantages to both these methods for each component of the supply chain.   ; Arriving at a Price Typically, there...
Rich Farmer, Poor Farmer

Rich Farmer, Poor Farmer

Rich Farmer, Poor Farmer  With the recent fall in the market price of coffee, many of us in the coffee industry have worried about the consequences that low prices – prices well below costs of production –  will have on the millions of small- and medium-sized coffee...
Low Prices, Risky Times

Low Prices, Risky Times

Low Prices, Risky Times For the 2017-18 harvest, the International Coffee Organization (ICO) estimated global production of green coffee at 158 million 60kg bags, an excess of 2.4 million bags compared to annual global consumption. For the 2018-19 harvest, the gap is...
Making it Work as Well as it Can

Making it Work as Well as it Can

Making it Work as Well as it Can “The goal is to Move Coffee Forward, by creating the best sustainable supply chain.” - Alejandro Cadena ;    3 Minutes Read By James Gibbs North America Sales Representative Efficiency is key to the Caravela model and ultimately...