Taking too long? Close loading screen.

Unpoppable Opportunities for the Future



December 12, 2019

 3 Minute Read

Marisabel Vasquez
Marketing Coordinator
The last few months in Latin America have been, to put it mildly, a little tumultuous. People have decided to raise their voices in the streets, protesting reforms affecting subsidies, student loans, and pensions, demanding better living conditions, and fighting for their rights. Although there are many reasons behind the demonstrations, in general, most people simply want a better future and more opportunities for their children and for future generations. Whether this is the best way to do it is a matter for discussion. However, I think we can all agree that change requires action, some manner of contribution in a positive way.

Last year, we witnessed the Football World Cup 2018 in Russia. In many countries, especially in Latin America, football transcends simple sport; it’s a passion that unites people, families, neighbors, and citizens of each country (club football, of course, is another matter!) In these difficult moments, where there are many opinions, lifestyles, and politics dividing people, football is one thing that can do the opposite; it’s a common passion that unites all of us, no matter the age or political beliefs. For children, football players can be idols and role models, and the play and learning that happens at school are crucial components of child development that will yield the next generation of leaders, engaged citizens, and MVPs.

With this in mind, Caravela partnered with Perfect Daily Grind during the 2018 World Cup to create a football pool, where people from the coffee industry and beyond participated with $10 USD, making match predictions for the whole tournament. 100% of the money raised by the pool was used to purchase unpoppable One World Play Footballs from fellow B-Corp One World Play Project, for schools in Latin American coffee communities where Caravela is present. Thanks to everyone’s participation in the pool, we were able to raise $870 USD, which was matched with kind contributions from Dana Young, D’Angelo Coffee, Shamini Dhana, Brian Gaffney, and Amalgamated Bank (another fellow B-Corp). In total we were able to raise enough for 240 footballs!

Although the balls were ready for release a few months after the tournament, it was tricky getting them “over the line”; we experienced substantial logistics delays which held up their entry from US to Colombia, Guatemala and Peru. After much paperwork, in May 2019 we finally had the 240 footballs at origin. Over the last few months, our PECA teams have been visiting schools and organizing football matches with the children. In addition to soccer games, we’ve organized dodgeball and basketball tournaments at schools with the children, having lots of fun but also explaining the importance of going to school. Some of these schools rarely have enough resources to buy supplies, let alone toys, so both teachers and students have been very grateful and excited about this opportunity.

Our goal was to find a way to unite everyone and to celebrate one of the world's most exciting sporting moments while improving the livelihoods of coffee communities, and we made it! The month of El Mundial was nerve-wracking as always, but I am sure all of you had a lot of fun playing the pool! Thank you for making a memorable World Cup even more special with us, positively impacting children’s lives in Latin America! We appreciate your support for this beautiful cause, and invite you to see some of the thousands of children in Latin America who are benefiting from your participation.

So far, we have delivered:

-10 footballs in El Salvador, to 4 schools with 330 children
-30 footballs in Guatemala to 9 schools with 1,240 children
-15 footballs in Ecuador and the Galapagos Islands to 13 schools with 2,200 children
-25 footballs in Peru to 13 schools with 1,040 children
-100 footballs in Colombia to 53 schools with 4,270 children

Due to logistical issues, the footballs destined for Nicaragua unfortunately didn’t arrive prior to the Christmas holiday, which started in the last week of November. For this reason, we will have to wait until next year to deliver them to schools in Nicaragua, but we will share photos with you as soon as we start receiving them.

Meanwhile, we are pleased to share some pictures with you from everywhere else, capturing these special moments as well as some letters that we received from the children in Colombia.

***

Marisabel Vásquez is the Marketing and Community Coordinator for Caravela Coffee based in Bogota, Colombia. After a year, doing her internship at Caravela and learning about coffee, the specialty market, the supply chain, whilst meeting and working hand in hand with producers, she was hired full-time to manage all company marketing and social media, which she has been doing over the last two years.


1 Comment
  1. Chris Johnson with Puréfi Coffee Roasters

    We are so honored to be a part of what you guys are doing for these communities. I hope it’s ok that I share some of these pics on social media. And we look forward to continuing to support and work with Caravela.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Was this interesting? Grab a coffee and pick another from the articles below
Agroforestry For the Planet: The Impact of Shade-Grown Coffee

Agroforestry For the Planet: The Impact of Shade-Grown Coffee

What Makes a B Corp a Different Kind of Business?

What Makes a B Corp a Different Kind of Business?

Sustainability: The Sextant of Our Navigation

Sustainability: The Sextant of Our Navigation

Taking Coffee Education Program to the Next Level

Taking Coffee Education Program to the Next Level

Learning from 2021 and Reflecting on the Future of Coffee

Learning from 2021 and Reflecting on the Future of Coffee

Cost Of Production Spotlight: Price Spikes ≠ Higher Incomes

Cost Of Production Spotlight: Price Spikes ≠ Higher Incomes

Receiving Coffee, Delivering Resilience

Receiving Coffee, Delivering Resilience

Recognizing Producers’ Commitment to Excellence in El Salvador

Recognizing Producers’ Commitment to Excellence in El Salvador

The Sum of Small Actions: PECA contributes to the reduction of GHG’s

The Sum of Small Actions: PECA contributes to the reduction of GHG’s

A Pivotal Moment for Specialty Coffee

A Pivotal Moment for Specialty Coffee

Long Distances, Long Histories: Getting Close to Coffee in Oaxaca

Long Distances, Long Histories: Getting Close to Coffee in Oaxaca

We are Best for the World 2021!

We are Best for the World 2021!

Transparent Teamwork with Local Cooperatives

Transparent Teamwork with Local Cooperatives

Planning Ahead: As bad as it sounds?

Planning Ahead: As bad as it sounds?

Growing and Thriving with Guatemalan Farmers

Growing and Thriving with Guatemalan Farmers

An Update on Colombia’s Ongoing Crisis

An Update on Colombia’s Ongoing Crisis

Mastering the Learning Loop in Peru

Mastering the Learning Loop in Peru

Supply Chain Hurricane: Weathering a perfect logistical storm in 2021

Supply Chain Hurricane: Weathering a perfect logistical storm in 2021

Making the Coffee World More Sustainable

Making the Coffee World More Sustainable

A Familiar Face Returns: William Ortiz at the helm of Colombia/Ecuador

A Familiar Face Returns: William Ortiz at the helm of Colombia/Ecuador

Cause and Effectiveness: Increasing Impact with the Sustainable Development Initiative

Cause and Effectiveness: Increasing Impact with the Sustainable Development Initiative

Shifting Calendars, Shifting Harvests

Shifting Calendars, Shifting Harvests

Third-Party Verification that Leads to Action

Third-Party Verification that Leads to Action

‘Milds’ Intrigue: The Price Quandry Facing Farmers

‘Milds’ Intrigue: The Price Quandry Facing Farmers

Guiding Farms in the Right Direction

Guiding Farms in the Right Direction

Our Best Coffee is Our People

Our Best Coffee is Our People

What’s Brewing in the Coffee Industry: Lessons Learned and What to Look Forward in 2021

What’s Brewing in the Coffee Industry: Lessons Learned and What to Look Forward in 2021

Why Add Yeast ?

Why Add Yeast ?

Polar Promise in Las Palmas: A Case Study of North Star’s El Salvador Origin Project

Polar Promise in Las Palmas: A Case Study of North Star’s El Salvador Origin Project

Peru 2020: Rising Up From Lockdown

Peru 2020: Rising Up From Lockdown

Traditional Varieties in Latin America

Traditional Varieties in Latin America

Ecuador 2020: Making Our Way in the Middle

Ecuador 2020: Making Our Way in the Middle

Climate Neutral Caravela 2025: Steady Steps Towards a More Sustainable Future

Climate Neutral Caravela 2025: Steady Steps Towards a More Sustainable Future

A Primer on Transparency + Traceability Part II

A Primer on Transparency + Traceability Part II

A Primer on Transparency + Traceability Part I

A Primer on Transparency + Traceability Part I

How to Create a Specialty Coffee Line to Attract Commercial Coffee Drinkers Into The Specialty Coffee World? Part II

How to Create a Specialty Coffee Line to Attract Commercial Coffee Drinkers Into The Specialty Coffee World? Part II

How to Create a Specialty Coffee Line to Attract Commercial Coffee Drinkers Into The Specialty Coffee World?

How to Create a Specialty Coffee Line to Attract Commercial Coffee Drinkers Into The Specialty Coffee World?

A Take on Long-standing Relationships: Hasbean and Pedro Claros

A Take on Long-standing Relationships: Hasbean and Pedro Claros

Futures Contracts: What, Why, How  Part Three: Futures 103 How Hedging Works

Futures Contracts: What, Why, How Part Three: Futures 103 How Hedging Works

Futures Contracts: What, Why, How Part Two: Futures 102

Futures Contracts: What, Why, How Part Two: Futures 102

Futures Contracts: What, Why, How Part One: Futures 101

Futures Contracts: What, Why, How Part One: Futures 101

Grade Expectations: Finding Versatility and Value in A and AA Coffees

Grade Expectations: Finding Versatility and Value in A and AA Coffees

A Presentation on Cost of Production In Latin America

A Presentation on Cost of Production In Latin America

Meso-American Producer Survey: The Pandemic Will Leave Long-Lasting Scars

Meso-American Producer Survey: The Pandemic Will Leave Long-Lasting Scars

Invisible Barriers for Moving Coffee

Invisible Barriers for Moving Coffee

Caravela at 20: The Journey is Only Getting Started

Caravela at 20: The Journey is Only Getting Started

Certifiably Awesome: Passion and Persistence Turn Promise into Parchment in Mexico

Certifiably Awesome: Passion and Persistence Turn Promise into Parchment in Mexico

Harvest Arrives, Along with a Pandemic

Harvest Arrives, Along with a Pandemic

Minga From Field To Filter: Coffee Reacts and Adapts to the Covid Era

Minga From Field To Filter: Coffee Reacts and Adapts to the Covid Era

Mother Nature Turns The Volume Down in Nicaragua

Mother Nature Turns The Volume Down in Nicaragua

LOTSA Potential: The Long-Term Supply Agreement as a Tool for Financial Stability and Building Relationships

LOTSA Potential: The Long-Term Supply Agreement as a Tool for Financial Stability and Building Relationships

Progress in a Picture-Perfect Coffee Setting

Progress in a Picture-Perfect Coffee Setting

The Price and Value of Consistency

The Price and Value of Consistency

Looking Back and Leaping Forward

Looking Back and Leaping Forward

Womxn-Powered Coffee: Why It Matters

Womxn-Powered Coffee: Why It Matters

Behind the Scenes in Peruvian Coffee

Behind the Scenes in Peruvian Coffee

Unpoppable Opportunities for the Future

Unpoppable Opportunities for the Future

Equipping the Equipo: Playing to win in Guatemala and El Salvador

Equipping the Equipo: Playing to win in Guatemala and El Salvador

Agronomy to Keep the Microlots Coming

Agronomy to Keep the Microlots Coming

Evolution in a Land of Revolution

Evolution in a Land of Revolution

Cupping as Meditation

Cupping as Meditation

Origin Revelations

Origin Revelations

Avoiding the Poverty Trap: Choosing Stories Instead of Emotional Marketing

Avoiding the Poverty Trap: Choosing Stories Instead of Emotional Marketing

I’ve Bean Everywhere, Man

I’ve Bean Everywhere, Man

Have Yourself a Mara Little Christmas

Have Yourself a Mara Little Christmas

All Roads Lead to Coffee

All Roads Lead to Coffee

How Coffee can Complement Food

How Coffee can Complement Food

Building Projects at Origin

Building Projects at Origin

Coffee: Culture or Business?

Coffee: Culture or Business?

Café: ¿Cultura o Negocio?

Café: ¿Cultura o Negocio?

A Study on Costs of Production in Latin America

A Study on Costs of Production in Latin America

Fermentation Experiments in Nicaragua – How We Managed to Go from RTB to AAA

Fermentation Experiments in Nicaragua – How We Managed to Go from RTB to AAA

Constantly Adapting to Change

Constantly Adapting to Change

Mind the Gap: A Growing Gray Area Between Market and Production

Mind the Gap: A Growing Gray Area Between Market and Production

Embracing Technology to Create New Pathways in Coffee

Embracing Technology to Create New Pathways in Coffee

Forward Contracting to Secure Quality, Quantity and Relationships

Forward Contracting to Secure Quality, Quantity and Relationships

Caravela Sponsors Seven Small-holder Coffee Producers to attend the Producer and Roaster Forum in Guatemala

Caravela Sponsors Seven Small-holder Coffee Producers to attend the Producer and Roaster Forum in Guatemala

Colombian Specialty Coffee Scene. A Perspective from Café Quindío

Colombian Specialty Coffee Scene. A Perspective from Café Quindío

Coffee Sampling  Increases Farmers Profitability Opportunities

Coffee Sampling Increases Farmers Profitability Opportunities

Caravela From a Newcomer’s View

Caravela From a Newcomer’s View

Water Activity: Predictive insights Changing Processes and Profits

Water Activity: Predictive insights Changing Processes and Profits

Blending Experience with Passion in Mesoamerica

Blending Experience with Passion in Mesoamerica

Coffee in Galapagos: Evolving To Thrive

Coffee in Galapagos: Evolving To Thrive

What Traceability Offers Farmers

What Traceability Offers Farmers

The Specialty Coffee Transaction Guide – Setting the Bar on Prices

The Specialty Coffee Transaction Guide – Setting the Bar on Prices

A Tale of Two Customers: Caravela Coffee and the Rethinking of the Coffee Import Model

A Tale of Two Customers: Caravela Coffee and the Rethinking of the Coffee Import Model

Arriving at a price

Arriving at a price

Rich Farmer, Poor Farmer

Rich Farmer, Poor Farmer

Low Prices, Risky Times

Low Prices, Risky Times

Making it Work as Well as it Can

Making it Work as Well as it Can

Discovering the Source

Discovering the Source

A Mutual Evolution: Caravela Nicaragua’s William Ortiz, on helping people grow coffee, and how coffee helps people grow

A Mutual Evolution: Caravela Nicaragua’s William Ortiz, on helping people grow coffee, and how coffee helps people grow

The High Price of Getting the Best from Ecuador

The High Price of Getting the Best from Ecuador

Victims of Exchanging Currencies – Who Should Take on this Risk?

Victims of Exchanging Currencies – Who Should Take on this Risk?

A Pilgrimage to the Future

A Pilgrimage to the Future

Why We’re Investing in World Coffee Research?

Why We’re Investing in World Coffee Research?

The Making of a Champion

The Making of a Champion

Peru, an Unpolished Diamond in Coffee Production

Peru, an Unpolished Diamond in Coffee Production

Investing in Education: Investing in People

Investing in Education: Investing in People

How Roasters Can Influence the Supply Chain

How Roasters Can Influence the Supply Chain

Aromas: More than Just a Coffee Competition

Aromas: More than Just a Coffee Competition

FOB vs. EXW – Two Buying/Shipping Methods for Your Green Coffee

FOB vs. EXW – Two Buying/Shipping Methods for Your Green Coffee

Sample Roasting vs. Profile Roasting

Sample Roasting vs. Profile Roasting

How to Keep Records of your Costs of Production?

How to Keep Records of your Costs of Production?

Why and How to Estimate Costs of Production in a Coffee Farm?

Why and How to Estimate Costs of Production in a Coffee Farm?

Supply Chain Logistics – The Clockwork of Coffee

Supply Chain Logistics – The Clockwork of Coffee

Forecasting Green Coffee Purchasing

Forecasting Green Coffee Purchasing

What is specialty Coffee

What is specialty Coffee

Drying in Peru: the Final Step in Quality Improvement

Drying in Peru: the Final Step in Quality Improvement

FOB vs: EXW – Two Buying/Shipping Methods for Your Green Coffee

FOB vs: EXW – Two Buying/Shipping Methods for Your Green Coffee

When is it time to harvest?

When is it time to harvest?

Just In Time Inventory

Just In Time Inventory

Spectrum Purchasing and How it Impacts Sustainability

Spectrum Purchasing and How it Impacts Sustainability

CONNECT WITH US

© Caravela Limited, 2020
SUBSCRIBE TO RECEIVE OUR LATEST NEWS

  • This field is for validation purposes and should be left unchanged.

Translate »

Pin It on Pinterest

Share

Share this content with your coffee community!