We all know that every end consumer is unique in terms of what they value. This is as much an opportunity as it is a challenge. Satisfying everyone’s very specific needs is challenging and finding loyal customers is a marketplace with a lot of choices is even harder. To understand some of the main requirements for customers when purchasing coffees, we have partnered up with a range of coffee consumers, to try and understand what they are looking for.
What are the important areas in a general sense?
How can we build these kinds of loyal relationships?
How can a consumer evolve over time?
What is the best way to reach them?
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